The lemniscate represents infinity, anything and everything that has no beginning and no end. A cyan infinity symbol has come to represent Jamason Fierce and what I am doing with my brand. It is my signature emblem, appearing on all of my items from August 2010 onwards. Nothing is impossible, and the emblem is representative of my goal to make an impact that will last forever. I want to create something that transcends my own life and those of the people around me. The power of the human mind is endless, and it functions off of ideas. It is the ultimate representation of infinity and its power. Jamason Fierce is something that takes an idea and creates a physical representation of it. Eventually, cotton wears, silicone degrades, metal rusts, and paint fades, but the human mind and society's collective conscience are much more powerful and everlasting. Using my brand to spread ideas and messages to others is my way of doing this, because only ideas can last until the end of time. The human mind is infinitely powerful and can shape anything. My goal is to make my brand last forever - to spread ideas that will positively affect people's lives for the long run.
 "We all die. The goal isn't to live forever, the goal is to create something that will." - Chuck Palahniuk |
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